Data protection and management software
Built high performance distributed marketing team with performance advertising, SEO, branding, content marketing, lead nurturing, and Analytics/CRM/MA departments. Planned and executed international marketing strategy (14 languages, worldwide market) in collaboration with top management, local marketing teams, sales department, partners, and product management team. Organized internal budgeting and expense control processes. Developed and implemented KPIs for team leaders. Automated and optimized lead generation, qualification, and nurturing processes. Brand positioned as a global leader in data protection software. Multiple industry awards and good relationships with industry thought leaders. 60% of net new leads acquired through online channels with ROI above 1900% and more than $80 mln attributed yearly revenue.